I reviewed the Global entertainment and media outlook: 2011-2015. It states that over the next five years, successful enterprises will become an “interconnected collaborative digital ecosystem” with technology becoming the enterprise and facilitating collaboration across the industry. Technology ceases to be a isolated enabling element. Technology defines collaboration across the enterprise and industry.
The Central Brain is an enterprise or industry platform. Examples of industry platforms are available at Equity Market 4.0 and Economic Development 4.0. I offered an initial overview of the Central Brain as an enterprise platform in my Management 3.0 M-Prize application. I need to provide a clearer explanation on Management 3.0 in greater detail and will do that in the next few weeks.
I have extracted some material from the Global entertainment and media outlook: 2011-2015 report below for your convenience.
- The Collaborative Digital Enterprise will escalate and elevate this collaboration from a series of discrete initiatives to a sustainable and interconnected collaborative digital ecosystem.
- The CDE has its roots in technology but is much bigger, in that it is designed for an environment of constant disruption—and opportunity—caused by the emergence of the digital economy. This market transformation means technology is no longer an isolated or enabling element within the enterprise. In many ways, it is the enterprise. So true digital transformation requires a total recast of what a company does to stay relevant and lead, by conducting itself as a dynamic, interconnected, and continuously engaged enterprise. A company that is optimized in this way will collaborate continuously with—and be enabled by—its entire content ecosystem.
- The final, mission-critical piece of the jigsaw is the CDE’s ability to foster and support deep and ongoing collaboration— enabling the business to pursue clearly identified goals holistically through close, transparent and trusting two-way relationships with customers, employees, distribution and technology partners, and suppliers.
- Increasingly, digital technologies provide the focus and opportunity for these collaborations. This reflects the fact that the industry has crossed a psychological and behavioral tipping-point – moving from the “old normal”, of essentially traditional business with a growing digital element, to a “new normal” where digital is acknowledged as the central driver of future operating models, consumer relationships and revenue growth.
- The Collaborative Digital Enterprise will escalate and elevate this collaboration from a series of discrete initiatives to a sustainable and interconnected collaborative digital ecosystem. By 2015, we think most E&M companies—and the vast majority of the industry winners—will have digital collaboration infused into their DNA. The real question is how quickly this comes about.
- In 2011 the focus has switched from inward to outward, as companies embrace the fact that multi-partner collaboration along the value chain—an approach that we highlighted in our 2010 Outlook—will be key.
- By 2015, we believe that most E&M companies will have digital collaboration infused into their DNA, and that their success will lie in a focus on three key areas: the empowered consumer, the involved advertiser, and transforming their business for digital by reshaping into a Collaborative Digital Enterprise.
- In 2011 we are seeing collaboration emerge in virtually every E&M industry relationship—including with consumers, advertisers, and platforms. The Collaborative Digital Enterprise will escalate and elevate this collaboration into a sustainable and interconnected collaborative digital ecosystem. By 2015, most E&M companies will have digital collaboration infused into their DNA.